Marketing Acronyms
There are so many Marketing Acronyms in the marketing world. It's like a pasta alphabet ready to be used as a hearty component of a marketing strategy or sometimes tossed into a marketing recipe.
Here are some common phrases and simple definitions.
These are terms standard for marketing efforts
- B2B
- B2B stands for Business-to-Business and refers to marketing or sales targeting other businesses rather than individual consumers.
- B2C
- B2C stands for Business-to-Consumer and refers to marketing or sales targeting individual consumers.
- CPA
- CPA stands for Cost Per Action and refers to the cost of acquiring a specific action, such as a sale or a lead, from an online ad.
- CRO
- CRO stands for Conversion Rate Optimization and refers to improving a website's conversion rate by optimizing its design, copy, and user experience.
- CTR
- CTR stands for Click-Through Rate and refers to the number of clicks on an online ad divided by the number of impressions.
- PPC
- PPC stands for Pay-Per-Click, which refers to online advertising where the advertiser pays each time a user clicks on one of its ads.
- OTT
- OTT stands for Over-the-Top and refers to a type of media delivery that bypasses traditional distribution channels, such as cable or satellite, and is delivered directly to consumers over the internet.
- PR
- PR stands for Public Relations and refers to managing a company's reputation and communication with its stakeholders, such as customers, employees, and the media.
- ROI
- ROI stands for Return on Investment and is a measure of the profitability of a marketing investment, calculated as the return divided by the cost of the investment.
- SEO
- SEO stands for Search Engine Optimization and refers to optimizing a website to improve its ranking in search engine results pages (SERPs).
- USP
- USP stands for Unique Selling Proposition and refers to the unique value proposition that sets a product or service apart from its competitors.
Common Marketing Terms (Non-Acronyms)
- A/B Testing
- A/B testing refers to testing two or more variations of a marketing effort, such as an ad or landing page, to determine which one performs better.
- Affiliate Marketing
- Affiliate marketing is a type of marketing in which a company pays affiliates to promote its products or services. The affiliate earns a commission for each sale or lead generated.
- Content Marketing
- Content Marketing refers to the creation and distribution of valuable and relevant content to attract, engage, and retain a target audience.
- Email Marketing
- Email Marketing refers to using email to promote a company's products or services, build relationships with customers, or drive traffic to a website.
- Influencer Marketing
- Influencer Marketing refers to a type of marketing in which company partners with individuals who have a large following on social media to promote its products or services.
- Native Advertising
- Native Advertising refers to a type of advertising designed to blend in with the content surrounding it rather than to stand out as an advertisement.
- Social Media Marketing
- Social Media Marketing refers to the use of social media platforms, such as Facebook, Twitter, and Instagram, to promote a company's products or services.