How TAB Thinks, in Public
This writing exists to make TAB’s standards, assumptions, and decision logic visible before engagement.
It is not instructional content.
It is not designed to convince.
It is here so readers can recognize alignment — or misalignment — before submitting themselves or a business for evaluation.
Read if it’s useful.
Ignore it if it’s not.
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The Decision Stage: Before Closing the Deal
The decision stage of the sales funnel is where the rubber meets the road. This is where you take interested prospects considering making a purchase and turn them into paying customers. In this article, we’ll look at the key strategies…
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Fractional COO: The Benefits
As a business owner, you have a lot of responsibilities to keep your business running smoothly and to achieve your goals. However, it can be challenging to manage all of these tasks independently, especially if you are a small or…
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Building Lead Relationships
The interest stage of the sales funnels is all about building relationships with potential customers and educating them about your products or services. The goal of this stage is to take leads who are aware of your brand and turn…
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Adaptability in Business: Key to Success
Adaptability is the key to success in today’s rapidly changing business environment. With new technologies, market trends, and competition emerging all the time, the ability to adjust strategies, processes, and mindsets has become critical for companies and individuals alike. In…
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Awareness Stage: Captivating Your Audience
The first stage of the sales funnel is critical to the success of your overall sales process. This stage is about captivating your target audience and making a solid first impression. The goal of the awareness stage is to get…
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Solo Business Coaching: 1-on-1 Benefits
Starting and growing a business can be a challenging and rewarding experience, but it can also be lonely. Solopreneurs, or solo entrepreneurs, are often the only ones leading their businesses and must wear many hats, from sales and marketing to…
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EMOTIONAL INTELLIGENCE BY BRANDON GOLEMAN
Emotional intelligence is a newer concept or idea to explain how to measure and quantify emotional aptitude. It’s the “emotions” version of intelligence. It’s not just about leveraging and applying this insight for yourself and others. It can explain why…
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Business Success: Find your Rhythm or Cadence
As business owners, it feels like we are marching to a beat we can only hear, and generally, we are. Some of the needs of your business dictate that you are at certain places at certain times, but usually, you…
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What This Writing Explores
TAB writing explores recurring patterns observed in owner-led businesses under pressure, including:
• Control versus dependence
• Decision durability over time
• Structural failure under stress
• Tradeoffs between speed and stability
• Why absence reveals truth
The goal is not instruction.
It is recognition.
What This Writing Is Not
This writing does not attempt to:
- Teach methods
- Offer advice
- Explain TAB’s delivery
- Prepare anyone for engagement
If you are looking for tactics, frameworks, or reassurance, this writing will likely feel incomplete, by design.
